Behavioural insights intervention: Using personalised feedback to reduce unnecessary antibiotic prescriptions by New Zealand doctors
As you know, the New Zealand Government is committed to addressing the threat of antimicrobial resistance. Part of this strategy is to reduce the use of unnecessary antibiotic prescriptions. Most antibiotic prescriptions occur in the community, which means the prescribing of general practitioners (GPs) is a critical factor.
The Health Quality & Safety Commission is working with a large group of stakeholders, including PHARMAC, the Ministry of Health, the New Zealand Medical Association and the Royal New Zealand College of General Practitioners, to reduce unnecessary prescriptions among high prescribers, via a letter to GPs containing prescription rates (see methodology below for more information).
These letters are based on successful initiatives undertaken in the UK and Australia and tailored to the New Zealand context with the help of local stakeholders.
Download a copy of the methodology (127KB, PDF)