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Safe sleep videos from Northland DHB

With one of the highest rates for sudden unexpected death in infancy (SUDI) in New Zealand the Northland District Health Board (DHB), in conjunction with the regional Child Health Network and Whakawhetu, has produced four television commercials promoting SUDI prevention with the acronym PEPE - Place, Eliminate, Position and Encourage.

The videos were launched in time to celebrate Safe Sleep Day on 6 December 2013.